Shardul Amarchand Mangaldas & Co. advises McCormick & Company, Inc. in sale and transfer of intellectual property assets relating to the “Kohinoor” brand and sub-brands to Adani Wilmar Limited
May 4, 2022
Shardul Amarchand Mangaldas & Co. advised McCormick & Company, Inc. in the sale and transfer of intellectual property assets relating to the “Kohinoor” brand and sub-brands, owned by an affiliate of McCormick & Company, McCormick Switzerland GMBH, to Adani Wilmar Limited. The date of closing was 2 May, 2022.
“Kohinoor” is a storied brand with a significant consumer brand recall in the rice product segment, which was acquired by McCormick & Company in 2011. Adani Wilmar Limited is one of the largest packaged foods FMCG companies in India. The acquisition of the brand portfolio “Kohinoor”, comprising of “Kohinoor” for premium basmati rice, “Charminar” for affordable rice and “Trophy” for the HORECA segment, is set to widen Adani Wilmar Limited’s portfolio to cater to premium customer segments across rice and other value-added food businesses.
SAM & Co. team was led by Mithun V. Thanks, Partner; Mukul Baveja, Partner; Gaurav Dugar, Principal Associate; Nishant Sharma, Principal Associate; Alysha Razvi, Associate; Doorva Tripathi, Associate and Madhur Chopra; Senior Associate.
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