On August 2, the Ministry of Consumer Affairs, Food & Public Distribution (Department of Consumer Affairs), Government of India, released the draft “E-commerce Guidelines for Consumer Protection, 2019” (“Guidelines”). The government has solicited comments and suggestions from the stakeholders on various aspects of the Guidelines by September 16, 2019. The Guidelines, once finalised and enforced, will be applicable to business-to-consumer (B2C) e-commerce of goods and services, including digital content products, within the broader framework of India’s consumer protection law.
The Guidelines impose certain obligations on e-commerce entities with an overall objective of curbing unfair trade practices, safeguarding consumer interest and preventing fraud. The Guidelines provide for the following conditions on e-commerce entities:
Contributed by: Shruti Kinra, Partner; Rohan Sharda, Principal Associate
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